Product is something that binds consumers and producers. The producer can satisfy consumer needs and wants through products. So the products are one of the most important parts of the marketing mix in this world of competition. The products can be in form of services, commodities, goods, or objects.
The marketer tries to produce and sell the products in such a way that they satisfy the needs and wants of the targeted audiences.
In today’s world of cut-throat competition, manufacturer use shortcuts methods to earn profit and are now selling duplicate products.
Only original manufacturers understand product applications and they design the machine around those applications. The first copy of every branded product is now easily available in the market. The product seems tempting, as they are always significantly cheaper than their original equivalents. .
First copy products are those products that are copied from an existing design of luxury brands, they look similar to that product but do not have similar quality and processing, they are cheap than the original one Copy caters don’t invest in the long term development, so their products surely are cheaper and the quality of the product is also not up to the mark as compared to that of the original one. Copycat manufacturers do not take the time to understand the critical details around equipment and frequently make poor trade-off decisions in their manufacturing process.
They are illegal, too. The offending companies are most often Chinese but there have also been cases from India, the USA, and the European countries.
The products on offer may seem tempting, as they are always significantly cheaper than their original equivalents. But there are many reasons why distributors and contract cleaners/end users should only purchase from the reputable industry.
Selling counterfeit products is illegal and a crime as per law. You can obtain legal permission from the legal owners of the product to legally sell counterfeit or duplicate products. Selling a copy of branded items is illegal in India and can be penalized with heavy compensations.
Why product quality is important in the market?
The main objective for any businessman is to earn maximum profit. Only he will earn a profit if the consumers buy his products. So the producers that make the most don’t focus on the profit alone. They also consider the quality of the products and services they offer as they know the importance of it to their consumers. Product quality affects companies’ purchasing decisions and profitability.
Why quality is important?
Quality of the product is the most important factor for the producer as it for the reasons given below:
These days, show off among people is increasing day by day. So the trend of wearing luxury brand items is increasing day by day and that also includes the people who are not rich and cannot afford the branded products. So consumers are buying the first copy of the products. This leads the manufacturer to make the same copies of the original ones to make it available to the lesser rich class of people for half or even less the price of the original, which is unethical and illegal in the eyes of law.
Tips on how to spot first copy products from originals:
The problem of buying fake copies instead of the original is becoming worse by the day. Here are some of the tips to differentiate between the two!
• Fake websites:
One must be careful while shopping online as now fake websites are increasing day by day, and one of the easy ways to counter the purchase of duplicate items is by checking the authenticity of the websites. It’s obvious that if the site is fake, so are the products. It is the best way to check whether the site is safe or not, is by looking for ‘https’ instead of http and confirms the URL and the lock sign. One can also verify the site’s authenticity by pasting the website address on www.scamadviser.com. This will let you know whether it’s a reliable site or not.
• Be sure the spelling and writing on tags, labels is correct:
Make sure that the spellings and language are correct on labels, tags, and authenticity cards. Counterfeit products can be easily identified through wrong spelling by having an extra or a missing letter or grammatical errors. So read carefully before buying products.
• Missing accessories:
Make sure that all the supplementary parts and accessories that have been mentioned on the package are present in the box. If the instruction manual, warranty card, wires, plugs, or other items are missing, get back to the retailer immediately. Better still, open the box and check it in the store before buying. In case of an online purchase, make a video recording of the unboxing while taking delivery.
• Poor quality of products:
Original products have real leather, while the fake ones can have a material called ‘Rexine’, lower quality of leather that is short-lived. Designer goods will generally use real leather. Real leather will have an irregular texture whereas fake leather will have a consistent pattern of pores. Moreover Fake leather will have a stronger chemical smell.
• Fake Logo:
It is easy to detect fake logos, trademarks, and brand names if proper attention is paid. If you know the original logos well, you can catch even the smallest variation. Even the colouring could be faded or altered minutely from the original. The printed text could be faded, smudged, illegible, or misaligned. Sometimes it is hard to spot the original as the logos appear the same. But you can make out the original logo by looking at the style of font used. Also, the original ones are less flashy, more on the subtle side!
• Poor packaging:
Branded products spend a lot of money in packaging the product flawlessly. Besides money, a lot of caution and care is exercised while packaging a branded product. If the item is shabbily packed, doesn’t fit properly in the box, uses substandard material like cheap plastic or sagging cardboard, take it as a sign of counterfeiting. Similarly, if you get a product without any packaging at all, know it to be a fake.
• Prices or unreal discounts:
Price tags of original products have prices printed and not stamped. Also, the bar codes on the link back to the brands’ internal systems. If the price is too good to be true, it probably is outrageously low prices which are often sure signs of a fake. If you buy something, especially online, at a fraction of the price, or the deal is too good to be true, it usually is Know how much discount is typically available on branded or luxury items and if the offer is unrealistically low, say, 70-80% of the MRP, then you are buying a fake.
Original products have a finer quality of the fabric used. The lower quality of the fake ones can easily be noticed by feeling the fabric. Designer labels usually use finer quality material, both on the outside and lining of the item.
• Mismatch and Omissions
The company prints several features like codes, serial or model numbers, trademark, and patent information on the package or product. Typically, fake products miss out on a few details while copying the information. You can also crosscheck the numbers with the original products online, especially for electronic items or appliances.
The market is in danger of losing that innovation so buyers have a responsibility to buy from original manufacturers. Buyers are disrespecting original manufacturers’ investment in the market if they buy counterfeit machines. But if we don’t fight this we lose the drive for innovation from quality manufacturers.