Impact of Corona on Apparel Industry
Corona has led to surprising discoveries and affected the whole world which has changed every aspect of life. Bulk buying, online shopping, and work from home become part of life. Employees of many companies are urged to work from home. So the workplace has been changed globally. Slowly and gradually things are settling down but going back to the workplace would be different as to follow all the norms of Covid like masks and social distancing. There’s always some dress code in all the office especially the employees who have to greet to the customers. The most relaxing thing this Covid has done is, has changed the mindset of people. Now the employees prefer casual wear as it’s more comfortable as they come to know that it helps them to work with more concentration and productivity. So there is no reason for a Dress Code.
The outfits which we were wearing are now in our closet. Even multinational companies have come to know that dress doesn’t matter. All that matters is minimum time and maximum output. And that could be possible only if employees are relaxed and comfortable. So now the demand for T-shirts, Pajamas’. Bermuda’s, track pants are back for men, and sleeveless Kurtas, Patiala pants, and comfortable cotton pajamas’ for women. The greatest change that has been experienced was the uptick in the online demand and sales for loungewear during this pandemic. There is a drastic increase in the demand for online shopping for every item from groceries to outfits to household items. Pandemic has changed people’s habit of shopping.
Moreover, most people do not prefer to go for a vacation spot as much due to the restrictions in tours and travels. Parties, night outs, and many events are in a small supply now. How can we forget that many other events are also lacking which helps the fashion industry to boost up by making more designing clothes that look fabulous? And the main occasion is a wedding which either been canceled or been postponed. Even if it is done it’s a small function with very minimum family members. Pandemic has canceled a lot of cultural events and people gathering. All this has a powerful impact on the apparel industry.
Now the people realize – all that is comfortable, which feels good, falls well has been more important to lead a happy, peaceful and satisfying life.