There are a number of valid reasons why obtaining local SEO backlinks is not only an important part of a local link-building strategy, it’s a crucial aspect that business owners should prioritize.
Why backlinks are important
How do local search rankings factor into the content we produce, the ads we place on our websites, and the overall content strategy we conduct on a daily basis?
The answer lies in the local SERPs that Google displays, specifically on the first page of any search query.
An In-Depth Analysis of Ranking Factors for Local SEO
A few years back, Google started making dramatic changes to how it ranks content. Many industries felt these changes would negatively affect their rankings and should be avoided at all costs.
The truth is that this was nothing more than a dramatic storyline that the SEO industry successfully played on, because ultimately the changes Google made had no effect on rankings or organic search traffic.
What are the benefits of local SEO?
For local businesses, the benefits of local SEO are clear and well-documented:
You will be more likely to rank for competitive keywords.
You’ll be able to reach more people.
If done well, you will be able to increase your brand awareness and provide an engaging user experience to your visitors.
So how can you go about it?
1. Local Crawl
If you’re starting your local SEO journey from scratch, there are two options:
Identify local businesses that you want to link to.
Build an extensive list of local competitors.
The first option is best suited for businesses that have a relatively short history, if they exist at all. If there’s no clear product/service market niche to compete in, then it’s difficult to justify the cost of building your own list of links and competitor profiles.
What is the best way to build backlinks?
There are a number of ways to do so, which is the exact reason why working with a professional Local SEO company is a requirement if you wish to build backlinks that are both attractive and beneficial for your business.
This means engaging in practices that are as much aligned with conventional practices as they are with the practices of what is known as organic search marketing.
An example of this would be a form submission with your own business’s name (such as /csb/homepage.htm), which can serve as a link back to your website.
It may sound slightly crazy, but this is an example of a link that represents value for your website.
How to create backlinks that engage your customers
Yes, organic search traffic does play a role in building your local business brand, but it’s not the only one. People consume content in different ways, whether it’s online, offline, and on their mobile devices.
Now, if you’re the owner of a business, you might wonder how you should go about creating links to your website, especially if your website doesn’t have a strong presence in the Google local results.
Let’s consider the points discussed above, in order to address them:
Digital is the natural terrain of consumers
Do you know that 71 percent of consumers still use the “phone to internet” experience for their searches?
The benefit of using the phone to an internet environment is that you can have more control over your online and offline marketing efforts.
In this article, you’ve learned a number of ways in which businesses can obtain backlinks that will improve their local SEO.
Hopefully, this article has opened your eyes to the power of backlinks and the added benefits that they offer to your website.
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