Google AdWords and PPC advertising are two of the most popular ways to drive brand awareness, traffic, and conversions for websites, blogs, apps, and businesses. There’s a large pool of small businesses in India who have taken to using Google AdWords as their one-stop marketing solution. So much so that Google has labeled it as one of the top 3 trends in digital marketing in 2018. With all the good that comes from advertising via Google AdWords or any other PPC agency, it’s important to know how to choose an effective PPC agency so your ads get the most bang for your buck. With over 1 million ads appearing every second on Google alone – choosing the right PPC agency can be overwhelming for anyone looking to make an informed decision.

Know What You Want From Your Ads

Choosing the right PPC agency is only as successful as the quality of the ads you create. You can’t use poor quality ads to make great results. If you choose to use sub-par ads you’ll lose out on a lot of potential leads, customers, and revenue. For example, a sub-par ad might have a low click-through rate or a low click-through rate but high cost per click (CPC). If you’re spending a lot of money on ads but not getting many clicks, you’re wasting a lot of money. To make sure your PPC ads are effective you need to know what you want from them. The first thing to do is to write down all the goals you have for your ads.

Understand How Google AdWords Works

If you’re new to PPC you probably don’t know what AdWords is, what it does, why you would want to use it, and how it works. PPC stands for “paid search,” and it’s when you pay to be listed on a search engine like Google, Bing, or Yahoo for your ad. AdWords is a paid advertising platform where advertisers bid on keywords that are relevant to their product or service and pay when someone clicks on their ad. What’s different about AdWords is it allows you to choose up to 10 keywords that are related to your business and product or service. AdWords gives you a number of choices for your ad headlines, body text, and images. You can also choose a combination of these three elements. Depending on your ad, your ad rank, and position are also options.

Be On the lookout For Fraudulent Ads

AdWords is a great way to drive traffic to your website, but it’s not going to work if all your ads are full of malware ads, auto-generated ads, or are outright fraudulent. Bad ads are like junk food for the eyes. They are disruptive and unappealing to users. If too many of them appear in a short period of time, the ad experience becomes a chore and people are more likely to leave your page and not come back. To ensure your ads are not fraudulent, you need to be on the lookout for certain red flags. Bad ads might be: – Auto-generated ads – Ads that look like they were created by software, not a human. – Ads with low click-through rates – Low click-through rates suggest that most people who see your ad don’t click on them and therefore don’t see your ad. This is a sign your ad is too busy and not engaging enough. – Ads with outrageous costs – If your ads are expensive and there are no sign-ups or conversions, you have a problem. You need to investigate and see if the source of the user traffic is legitimate.

Ask Questions and Stay In Touch With Your PPC Agency

If you’re seriously considering using PPC, you might want to consider hiring an agency to help manage your campaigns. PPC management includes more than just creating and optimizing ads, it’s about setting up an entire advertising strategy from start to finish. An agency will be able to help you with things like setting up your website, creating a brand strategy, choosing the right keywords, creating effective landing pages, and more. Although it can be tempting to manage your campaigns yourself, you’ll be leaving more money on the table if you choose to do it on your own. Budgeting your time is more important than ever.

Check Out Reviews and Testimonials

Choosing the right PPC agency is only as successful as the quality of the people that work there. You can’t use sub-par people to make great results. If you choose to hire bad staff you’ll be wasting a lot of money on low quality traffic. The best way to find the right PPC agency for you is to look at customer reviews and testimonials. Websites like Google and Bing offer customer reviews that you can read about other people’s experiences with an agency. If you’re looking for a more in-depth way to choose an agency, you can also look at your income reports. In Google you’ll be able to see which keywords are driving the most traffic to your website. From here you can choose new keywords to target.

Bottom line

Choosing an effective PPC agency can be difficult. Keep in mind the tips above to make the process easier. If you are still struggling with the decision, you can always partner with an agency that provides PPC training. PPC training will walk you through the process of choosing the best keywords to drive the right amounts of traffic to your site.

By Rajat

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