Experts predict the global online video platform industry will be worth around USD 22.85 billion by 2028. This astonishing figure highlights how popular video content is amongst consumers, and creating online videos is a key marketing tactic for any modern business.
But, what are the video marketing trends that you should know about? Staying current can help you launch new and impressive video advertising campaigns while your competitors are still using older marketing techniques. While this is an ever-changing area, there are several trends that look set to dominate in 2022.
Let’s dive in and find out more about the latest video advertising methods.
Short-Form Videos
Consumers may not have time to watch a long-form video if they are busy. But, they could take a few minutes to view a short-form video that doesn’t take up too much of their time. The key is to think carefully about the information you need to include before making your recording.
You can then fit a considerable amount of information into a short period of time.
Interactive Videos
An interactive video allows viewers to choose the type of content they will see. For example, people could click on items within your video and this could change what appears in the next part of the recording. Or, viewers could control the camera to view your scenes from different angles.
This is an excellent method for making consumers feel like they are part of the advertisement experience.
Video Mailers
The marketing industry is highly-competitive, and it’s difficult to stand out from the crowd. But, one of the most innovative marketing ideas that can set your business apart is using video mailers. This method involves sending a traditional mailer that also contains an embedded video message.
Using this technique can have a powerful effect, as consumers are used to watching videos through their phones or computers. But, they’ll remember your business as your video will have arrived in the mail. To learn more about this concept, have a look.
Live Video Streaming
You can add an edge to your marketing efforts by making live video streams. This can be a good way to demonstrate how your products work or to answer frequently asked questions. Customers can text you during the stream, and you can answer directly to the camera.
While this may seem daunting, it’s a fun way to connect with your target audience.
Pick Your Favorite Video Marketing Trends
You can select one or more of these video marketing trends to supercharge your sales efforts. Using video mailers allows you to form a more personal connection with customers, while live streams are great for making exciting videos. Consumers can also immerse themselves in an interactive video, or get all the information they need quickly from a short-form recording.
Remember to keep an eye out for more video trends that could emerge in the coming months!
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