4 Benefits of Having a Website for Your Business

Creating a business website is one of the most crucial steps in successfully establishing a new business. It allows you to expand your brand reach exponentially and officially puts you in the market as a serious contender.

If you have not built yours yet, here are four reasons why you should definitely do it sooner rather than later:

24/7 Online Presence:

Research has found that 6/10 customers now expect all businesses to run a website, and it is easy to understand why. Unlike a physical store, which has set business hours for opening and closing, a web page is accessible to customers anytime and anywhere.

This allows a business’s products and services to be available around the clock, which greatly increases sales.

It also means newer customers have a way of finding your business from the comfort of their homes. Think about how many products you may have purchased or at least researched online. Without a website, you run the risk of losing customers to other businesses that have been smart about their online presence.

It is time you got in touch with one of the web development companies and got yours designed and online today!

Business Credibility:

According to a recent study, 84% of customers said that small businesses with an online presence were more credible than those that did not have their own websites. The study also revealed that 65% of those surveyed considered a professional company email to be more trustworthy than generic email accounts such as Yahoo or Gmail.

Having an official email address and site has become as important in the modern world as an address and a telephone number. A well-designed and easy-to-use website also makes consumers feel more comfortable with your products and services and associates a sense of quality with your brand.

Cost Savings:

Think about how much money you can save on advertising by having all of your products or services displayed in one easy-to-access location. A business website allows you to do away with printing brochures and catalogs and greatly speeds up your marketing efforts.

This is done through effective SEO campaigns and smart social media marketing. Instead of buying and installing expensive signage across the city, you simply need to tap into the massive pool of customers available on social websites like Facebook, and you gain access to more consumers for considerably fewer amounts of capital than with traditional billboards.

Find Your True Market:

At a store, it is impossible to judge how well your marketing campaigns are doing and how your new customers are finding you unless you physically stop them and ask.

Here, having a business website makes all the difference. Marketing and analytics tools for your site let you view real-time data about

  • The type of users viewing your content.
  • The locations of these views.
  • How these users are finding you.
  • Which web pages are the most popular?
  • How frequent are these visits?

This information allows you to better identify your customer base, see how well your marketing efforts are doing, and customize your business website to maximize the profits through these customers.

Conclusion

It is clear to see how having a business website can help a small business set itself from the competition and establish itself within the market.

If you are a small business with an online presence that is not receiving the above benefits, you should contact a Dubai website design company and have your site better optimized to start growing to your full potential.

By Kieran Edwards

Having worked with brands and businesses for nearly a decade, Kieran Edwards creates content to help them communicate with their audiences. Across a range of niches, he develops interesting and thought-provoking content. He has contributed to a number of blogs, including News Niz, The Information Minister,and Explore Insiders and many others.

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