The New Dutch Bros CTO Talks Company Growth. On December. 1st, Leigh Gower became Dutch Bros Coffee’s chief technology. The announcement was just three months following the time. When the firm had announced its IPO at the New York Stock Exchange.
As Dutch Bros expands to new markets. Gower says her role within this company will be to make use of technology in a manner. That improves the customer and employee experience. She also wants to provide the same corporate culture regardless of which region they go to. Dutch Bros expands.
Before she entered her position in Dutch Bros. Gower did 13 months of service as technology vice president at the online jeweler the Blue Nile. In the past, Gower served as senior director of technology and product at T-Mobile and was an executive consultant for Slalom Consulting.
Gower spoke to Oregon Business about her new job, and how technology is integrated into the company’s plans for expansion. As well as how Dutch Bros can protect its customers’ and employees’ data from cybercrime.
Are There Any Dutch Bros Straw Code?
There are reports of the existence of a Dutch Bros Straw Code. The company has not yet acknowledged it, however, people have stated that it exists. It is likely that you have seen colored straws when enjoying coffee in a cafe, and wondered how they function. Here are some suggestions and more information on the straw code. Here are some of the most popular reasons why people should purchase straws that are white or colored. Find out more here!
You may be wondering how you can learn about The Dutch Bros Straw Code. It’s a method of secret use by employees to reveal to customers the secrets they have discovered. The straws come in different shades, and each one has an individual significance. Most often they offer straws in pink and yellow but they can also be found in other colors. But, even though they’re not hidden facts, some believe they’re a funny method of interacting with customers.
Your job was announced shortly following Dutch Bros launching its IPO. Since you are Dutch Bros’ first CTO What will be your responsibilities as the company grows?
It’s not possible to publicly trade as a business unless the technology is at the heart of your business.
As we plan our growth to come, technology will need to play a greater role. In ensuring that experiences are seamless and communication seamless. The mission I have been assigned is to preserve and protect the culture of our company as we grow bigger and expand the technology ecosystem we have around our employees.
One of the main tenets of our society is that we want to be entertained. When you visit the shop, you can hear music and our baristas will come close to you, talk to you, and inquire you questions about your day. What we’ve observed is that the main reason? why many people go return to Dutch Bros is because of having the chance to talk to our baristas.
What is the role of technology?
It’s my responsibility to help the team to perform what they are best at. There’s technology within the shop that can be made more efficient and more automated in the small space so that our team members can be more productive and work on customer service.
In HR, there’s also technology that employees utilize to control their health benefits as well as their company’s information. These things can be made to provide less hassle for the user.
If you’ve been an Apple client, you know that they’re extremely proficient in their interface and the best way to utilize apps so that you can accomplish whatever you wish to accomplish. They have mastered the simple user experience. Switch on to Android and Windows and you have to struggle.
We’re looking to make use of technology as often as we can but in a way that’s not a burden for the end-user.
What have Dutch Bros grown technologically during the epidemic, and in what areas are you seeing the business taking its next steps?
Dutch Bros app is a perfect illustration of the way we’ve evolved as a company throughout the epidemic. We moved from having the punch card to having an online solution.
There’s an endless list of ideas we’re planning to implement with the app to increase the quality of user experience. Plenty is being developed and many ideas. Once we’ve tried it out to see if it works and what doesn’t, we’ll roll it out.
The past two years have demonstrated that businesses have to be prepared for the growing risk. The prevalence, and the sophistication of cyberattacks as well as cybercrime. How can Dutch Bros defend its customer and employee data from hackers?
It’s about analyzing the perpetrators of fraud to determine. What they’re doing so you can remain a step ahead of them. It’s also making sure that you have a solid defense and a set of rules. In the same way, we need to ensure. That we’re not doing it in a manner that is disruptive to the experience of the customer.
Every time there’s an incident, businesses are constantly watching what’s happening at the back of the scene. What was the opening that allowed the bad actor into the company? We learn from each incident however, at the same time, we need to be creative and anticipatory. That means we have constantly been checking to see what our weaknesses are.
Our experts are within our department who are always investigating ways in which criminals. Might be able to get into ports on the internet or elsewhere.