Five Reasons Social Media Is Important for SEO

What does social media have to offer SEO? At MWI we hear these questions frequently from our potential and current clients. While social media has become an increasing marketing channel in recent years, most companies have not yet started to make use of it. This is especially true if you are investing in SEO. While the benefits of social media might not be immediately apparent, they’re essential for SEO support. Here are five benefits of social media is essential for SEO.

1) Social Media Signals
It’s no secret that Google, Bing and other major search engines have been using online chat as part of their ranking algorithms for quite some time now. When people share content via Twitter, Facebook or comment on a piece of content This is referred to as social engagement. Content that has more social engagements will show higher social signals. Social signals are utilized by search engines to rank content. It’s a method of determining the content that people consider useful and what their algorithm determines to be of good quality. The content you’ve created can be quickly indexed if it’s receiving a lot of social engagement.

2.) Link Building
Long gone are the days of asking for websites to add links to your site. With the emergence of Google’s Panda and Penguin algorithm, SEOs are forced to build links using the old-fashioned method by creating high-quality content that is link-worthy. But how do you reach websites that are willing to link to your content if asking them directly is considered an “unnatural” link building method? Social media can help. Social media allows you to share your content with appropriate audiences that are willing to link to your content, when it’s worthy of linking to. These people may also promote your content to their friends which will increase the impact of your content.

3.) Content Amplification
No matter how top-quality the content you publish, it’s unlikely to achieve much success without amplification. Email marketing is a great way to amplify content, but it’ll only reach people within your marketing database. Social media can help you reach new audiences with your content. When you share your content, your followers will share it with their following when they are satisfied with the content. The people who share it will share your content with their followers, increasing the reach of your content. In addition, you’ll gain relevant traffic as well as inbound linking social signals, as well as brand awareness All of which can be utilized by search engines to determine content quality evaluation.

content amplification lifecycle

4) Brand Awareness and Signals
Search engines may use your brand’s identity and awareness to determine the quality of your site and how reliable it ought to be in their ranking algorithms. Aside from amplifying your content Social media can also increase brand recognition. Google calls this co-citation. These co-citations are built via social media in order to increase Google’s trust and assist with the search engine’s branded searches.

5) Social Indexing
Since search engines are able to index social media websites and display them on search results pages. This allows your brand to be displayed in search results for branded queries that are not only restricted to your business’s website. It gets even better. Tweets on their own from Twitter were once indexed and displayed in the search results. This allowed your website to rank higher in search. It was temporary, however it was a short-term solution, and Google stopped it after a couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.