Google has recently announced a new update for Google Ads that will allow advertisers to import cross-channel conversion credits into their accounts. This feature will enable advertisers to gain more insights into their advertising campaigns across multiple channels and improve their return on investment (ROI).
The cross-channel conversion credit import feature is designed to address the challenge of measuring the impact of advertising campaigns across different channels. Traditionally, Google Ads only measures conversions that occur within the platform, such as clicks on ads and form submissions. This means that if a user interacts with an ad on one platform and then completes a conversion on another platform, such as a purchase on a website, Google Ads may not account for this conversion and may underestimate the impact of the ad.
With the new update, advertisers can now import conversion data from other channels, such as social media, email, and offline sales, into their Google Ads accounts. This will allow them to measure the impact of their advertising campaigns across multiple channels and get a more comprehensive view of their customers’ behavior.
To use the cross-channel conversion credit import feature, advertisers need to set up conversion tracking on their website or app using Google Ads or Google Analytics. They can then create a conversion action and set up conversion tracking tags on their website or app. Once they have done this, they can import the conversion data from other channels into their Google Ads account by mapping the conversion data to the corresponding conversion action.
The cross-channel conversion credit import feature will help advertisers to better understand the customer journey and optimize their advertising campaigns accordingly. For example, if an advertiser sees that a large number of conversions are happening offline or on another platform, they can adjust their bidding strategy and targeting to better reach those customers. They can also use the data to identify which channels are driving the most valuable conversions and adjust their advertising budgets accordingly.
The cross-channel conversion credit import feature is particularly beneficial for businesses that operate in multiple channels or have long and complex customer journeys. It allows them to get a more accurate view of their advertising performance and make data-driven decisions to improve their ROI.
In addition to the cross-channel conversion credit import feature, Google Ads also offers other tools to help advertisers optimize their campaigns across multiple channels. For example, the platform offers cross-device conversion tracking, which allows advertisers to track conversions across multiple devices, such as desktops, tablets, and smartphones. It also offers Google Analytics, which provides detailed insights into user behavior and can help advertisers to identify opportunities to improve their campaigns.
Overall, the cross-channel conversion credit import feature is a valuable addition to Google Ads that will enable advertisers to gain a more complete view of their advertising performance across multiple channels. By importing conversion data from other channels, advertisers can measure the impact of their campaigns more accurately, optimize their targeting and bidding strategies, and improve their ROI. If you’re using Google Ads to advertise your business, make sure to take advantage of this new feature to get the most out of your campaigns.
