Ever bought a box of perfume or cologne from a store and felt like it was just another generic fragrance? No matter how unique your scent may be, most perfumes will blend in with others. To draw customers in and make them want to check out what else you have to offer, make sure your packaging is as interesting as possible. Perfume boxes are an affordable way to get creative with your packaging while showcasing the essence of your product. Here’s how to design a card box that stands out among the rest
Create branded perfume boxes based on your product
When designing your label, remember to incorporate the name and brand of your product right into the box’s design. This will allow customers to feel as though they are purchasing a custom fragrance that was specifically made just for them. If your product is scented, try incorporating floral imagery such as roses and lilies. And if it’s a cologne, use aquatic themes such as water lilies and fish. If you’re selling body products, such as deodorants, bath salts, or hand creams. Use scents that are fresh and clean smelling yet still feminine. If you’re selling candles, use a scent that is woody and earthy. Depending on the product, you may also want to consider adding a few printed words on your label, like “fragrance” or “citrus.” This will prevent your label from being a blank space for customers to write their own notes.
Use bold text and imagery to stand out.
To make sure your Custom Perfume Boxes stay in the forefront of customers’ minds, incorporate a strong typeface and bold imagery on your label. If your product is a scented candle, use a bold font that is reminiscent of the scent. To make your perfumes stand out, use a font that contrasts the colour of the product itself. If your product is a pink scent bottle, use a pink colour that contrasts against the white label.
Try incorporating patterns and imagery that are unique and bold enough to catch the eye before customers even spot the product itself. For deodorants, use a deodorant-themed pattern that contrasts against the neutral colour of the label. For cologne, use images of scents such as flowers, fruits, and/or leaves. That is bold and colourful enough to pull customers’ eyes in while they’re walking down the aisle.
Keep colours neutral
With the explosion of custom DIY fragrances, many sellers opt to go all out with their packaging. This can prove to be a risky move. As customers may not be interested in the bolder colours or imagery that you’ve used. To prevent this from happening, keep your packaging colours neutral. This will allow customers to appreciate your product. Without being distracted by the colours of your box. For example, if your product is a black cologne, customers can pick up on the incredible scents without being distracted by the simple black box. On the other hand, customers may appreciate a no-frills approach and choose to wear their plain Perfume Boxes UK over their fragrant counterparts. Whether they’take interest in the quality of your product or simply the classic look of your packaging. You can ensure that we keep both parties happy when you keep your colours neutral.
Mix and match with different materials
To add a touch of extravaganza to your box, consider experimenting with different materials. For example, try pairing your cardboard box with a cork-shaped box or even a tote bag. These materials will allow you to incorporate some aspects of your product while still keeping the focus on the cardboard boxes themselves. This will allow customers to choose up on the overall aesthetic of your product while still appreciating their own custom cardboard boxes.
If your product is a floral-scented candle, try using the same colour palette for the cardboard tube and the box it’s in. This will allow customers to pick up on the colour palette of your product and blend seamlessly into their surrounding environment. For perfumes, try using a darker colour palette for the cardboard placeholders for the bottle. And a lighter colour palette for the box it’s in. This will allow customers to pick up on the underlying tones of your product without getting overwhelmed by the brighter colours of the cardboard tubes.
Always add a touch of contrast
A common mistake when designing fragrance boxes is to use the same colour palette as the bottles. This may seem like a good idea at first, as it will tie in the florals on your fragrance with the scent itself. However, this could prove to be an unpleasant surprise when customers open their boxes. Even if they were looking forward to the scents, the contrasting colours of their cardboard boxes might surprise them. To prevent this, add a contrasting colour to the label to counteract the neutral colour of the box. For example, if the box is white and the label is black, consider adding a light blue colour to the label. This will offset the black tones of the box and help customers differentiate their box from the rest.
Shell out for specialty perfume boxes
If you’re looking to really stand out, try investing in a specialty cardboard box. They make these cardboard containers to hold things like perfumes, colognes, suntan lotions, and more. They make the containers with thick paper and come in a variety of styles and colours. You can also find custom-designed gift boxes that promote a specific theme, such as Halloween costumes or Christmas clasps. They usually print custom designs on thick paper and come in a variety of colours. These containers usually cost less with Perfume Boxes Wholesale deals. Depending on the brand and style you choose. If you’re looking to really make a statement, consider investing in a custom cardboard box. With these containers, you can make a strong impression on customers without spending a lot of money.
Perfume boxes are an affordable, eco-friendly, and low-maintenance way to present your fragrancing products. To make your boxes stand out, consider incorporating bold imagery, contrasting colours, and unique patterns. These will allow customers to pick up on the overall aesthetic of your product. While still they are able to open their boxes without any distraction by the contents inside.