Ever wonder what “that’s great for dental SEO” actually means?

“This strategy will help increase your website’s visibility in search engines and drive more visitors.” It encourages more patients to visit your facility.

Many dentists need to become more familiar with dental SEO. Dentists who want to provide excellent patient care and refrain from hiring marketing professionals can find it frustrating.

In 2022, SEO is something dentists can’t afford to ignore. A dental SEO strategy is vital to grow your practice and to attract new patients. It will help you understand the topic’s importance and make the necessary adjustments to reach the top.

We specialise in Dental SEO. We aim to make things easier for dentists worldwide and help them succeed.

Let’s start with the basics.

What is dental search engine optimisation? Search engine optimisation is getting your dental practice to rank higher on search engines. SEO is not about buying an advertisement.

For example, a potential patient may search for “dentist near me”, “implant dentist”, or any variation using Google, Bing or Yahoo. It is where an SEO strategy will help you rank high in search results. An SEO dental marketing strategy is essential if you want to be found online.

SEO is essential for dentists

We have already talked about the purpose of SEO. It is to increase visibility and searchability for your practice in search results. Why is SEO so important? SEO is crucial for dentists.

70% of people searching online for a dentist will choose the first five options. Over 90% of people will only go up to the first page.

By using SEO techniques, a dentist can attract new patients. But there’s more! Without SEO, dentists will not be able to promote their practice in 2022.

  1. SEO can help you build trust and credibility with your patients.

Google users tend to click on the first five results that are suggested. Most people believe dentists in the top five positions are better than those elsewhere.

It is a continuous cycle: the higher your rank in search results, the more people will believe you and visit your website. If you get more clicks, Google will continue to push you up the search results pages.

  1. Search engine optimisation brings you more visitors to your website

According to recent research, 53% of website traffic is organic (non-paid) according to Google. It could be even higher depending on where you live and the website. It is due to two factors:

  • You have a better chance of persuading someone to book an appointment with your dentist if you have more visitors to your website.
  • SEO is inbound marketing. Dental SEO allows potential patients to find you more accessible than if they were to reach out directly. It increases your conversion rates and leads you to the patients you want.
  1. Website user who has had the best SEO results and a better experience

Sound SEO strategies emphasise the user experience on websites. Best SEO practices for dentists include:

  • Page loading speed is quick
  • Mobile-friendly Design
  • Pages: Headings & Subheadings
  • Original, compelling content
  • Site navigation is easy

These techniques improve your website’s user experience, increasing your SEO ranking. They also assist potential customers in finding what they are looking for.

  1. Other dental practices may also use SEO

SEO may seem like a new concept to you, but it’s not unique to other practices in the area.

The internet is crowded and competitive. An SEO strategy can help you keep up with your competitors or make you the best choice for your patients.

Suppose someone has a missing tooth and searches for “tooth replacement near you” on Google. His quest will result in numerous reviews, directories and comparison websites. Your practice should be among the top results. To stand out and win your practice, your SEO improved.

How high is the return on investment for SEO for dentists

It is best to assess the value of a new patient to your practice to calculate the ROI of search engine optimisation strategies.

These are the numbers you need to know:

  1. Number of patients your SEO strategy generates in a certain period
  2. Average patient value
  3. Average patient lifespan
  4. Costs of running your strategy through either an employee or a dental SEO agency

It is compared with the time and money you invest in SEO every year to get an idea of the return on your investment in search engine optimisation

By Mike

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