So, you’ve finally decided to tap a search engine optimization (SEO) expert to help you boost your search rankings. And, hopefully, land better conversation statistics. However, take note that choosing the right SEO agency Toronto isn’t a walk in the park. Once you’ve shortlisted your prospects and are ready to have your first meeting, you’re also bound to experience a bunch of emotions — from excitement to nervousness.
To guide you, here’s a roundup of what you need to discuss during your first meeting with an SEO service provider.
Your goals and expectations. When meeting with any SEO agency Vancouver, you have to be armed with a purpose. Do you simply want to increase organic traffic to your website? By how much? Do you also want to have optimized content supplied to your blog and improve your backlink profile at the same time? Conveying all these to your agency will give them a clearer idea of the SEO strategy you’ll need.
The services you need and they offer. You can make the most of your budget (which, by the way, you also have to be transparent about) if the services that they offer match what you need in order to achieve your goals. Some agencies only focus on one or two aspects of SEO while others are there to offer comprehensive packages, including mobile and local SEO optimization.
Tracking of results. For any reputable SEO agency Vancouver, what matters most is helping clients hit their targets. And that can only be known if there’s proper monitoring. During your first meeting with an SEO service provider, be sure to ask if monitoring is part of their package and how they will provide it to you. Also, seek to understand the metrics included in their report.
Their experience and credentials. How long have they been in the industry? What tools are they using? Do they have any certification, accreditation, or accolade affirming their SEO expertise?
Case studies. While at it, don’t be hesitant to ask about the previous brands they’ve successfully helped. The most substantial proof of any of their claims is a successful case study. If they can’t provide you with even just one, consider it a big red flag.
What sets your business apart. Many successful SEO stories tap into the competitive edges of a business. So, it’s important to tackle what’s in it in your brand that can set you apart from your competitors — because these are the things that the agency can showcase. For instance, if you’re a local moving business and you have special tools, services, or fleet vehicles that others don’t. Your SEO team can optimize your SEO strategy so you can rank high on searches that are relevant to your distinct offerings.
The timeline. Great SEO results can’t be done overnight. If someone promises to offer a quick fix for your SEO needs, then your first meeting with them should be your last. Choose to outsource SEO services from an agency that provides a realistic timeline.
Their pricing. A reputable SEO agency Toronto isn’t just honest about timelines — but also transparent with their pricing. During your initial discussion with them, don’t forget to ask about their rates and how they charge them — hourly, monthly, or annually.