What is Digital Marketing?
Digital marketing is a multifaceted strategy that aims to reach, target, and build relationships online with customers. It can be done through a variety of channels and ultimately get them to purchase.
Digital marketing can have dramatic results. Brands can bring in 67% more leads by blogging alone than if they don’t post.
These are the key elements of digital marketing:
- Content Marketing
- Search Engine Optimization
- Video Marketing
- Mobile Marketing
- Online advertising
- Email Marketing
- Social Media Marketing
A digital marketing agency Birmingham uses a variety of strategies and tools online to help businesses achieve their marketing and sales goals. For solopreneurs or smaller marketing departments, this can make it difficult to plan and execute a successful digital campaign.
It’s important to consider the many types of digital marketing agencies available and what services they provide.
7 Types Of Digital Marketing Agencies and What They Do
If you don’t know much about the industry, choosing a digital marketing agency may be difficult. While some agencies are specialized in a particular industry or service, others provide a wide range of services. The best agency for you business will depend on your goals and objectives in digital marketing, as well as your budget. Here are seven types of digital marketing agencies that are most commonly used:
- DIGITAL MARKETING AGENCY
An agency for digital marketing reaches customers online via omnichannel, multichannel, or single-channel marketing. Multichannel and single-channel digital marketing allows agencies to interact with customers via one or more channels, such as blogs, emails, social media, and even email. Omnichannel marketing is marketing that offers seamless customer experiences across all channels and devices during a customer’s lifecycle. Digital marketing agencies are not likely to offer traditional marketing services. - FULL-SERVICE DIGITAL MARKETING AGENCY
Full-service digital agencies are usually larger than other types of agencies, and provide a wide range of digital marketing services. Full-service digital agencies are often partnered with businesses because they have the expertise to handle specific projects, such as lead nurturing campaigns and a website design. These agencies can add muscle to existing marketing departments for a fraction of the cost of hiring new staff. - INBOUND MARKETING AGENCY
There is a difference between traditional outbound marketing strategies and inbound marketing strategies offered by inbound marketing agencies. Businesses are positioned online in order to attract customers by inbound agencies. Additionally, they generate sales and build trust. Inbound strategies can produce significant results over time (usually six months to a year), but sales and leads won’t “hockey stick.”. - SEO AGENCY
SEO agencies, which specialize in digital marketing (search engine optimization), help clients’ websites rank high in search results. The following tasks will be performed by their specialists:
- Keyword research
- Website audits
- Backlink audits
- Blog and website content
- Metadata assessment (checking URL quality, title tags and meta descriptions, etc.).
- Video description optimization
- Link building
An SEO company will use a variety data analytics and website development tools such as Google Analytics, Google Search Console and SEM Rush. SEO agencies are often early adopters and adhere to Google’s constantly changing search algorithm.
- DIGITAL AD (PPC) AGENCY
Paid search (also known as paid advertising) is another way to drive traffic to a website. Paid traffic is different from organic traffic. It involves paying money to place ads on search results and bid on keywords. Digital ads can be placed on websites, search results pages (SERPs), or social media channels.
Digital advertising agencies are skilled in creating attention-getting and keyword-filled ads that adhere to the best practices for the platforms on which they appear. You can use the following services: Facebook, Instagram and Twitter ad creation and delivery, as well as Google Ads Manager account maintenance and creation.
- ONLINE AD AGENCY/PPC GENCY
Paid search (also known as paid advertising) is another method to drive traffic to a website. Paid traffic is different from organic traffic. It involves paying money to place ads on search results and bid on keywords. Digital ads can be placed on websites, search results pages (SERPs), or social media channels. While this can help you get leads quickly, your campaign should be set up properly to reach your target audience.
Online marketing agencies that specialize in digital advertising know how to create attention-grabbing, optimized ads that adhere to best practices. An online advertising agency can be hired by itself or with other agencies to create a wider online strategy. PPC is a powerful tool that can be used by itself, but it’s best to use it in conjunction with a more cost-effective long-term strategy that can maximize the paid traffic generated.
- SOCIAL MEDIA AGENCY
Social media agencies are a great choice for companies who need assistance in establishing and maintaining a presence on social media. Social media agencies are able to manage social content, create ads on platforms such as Facebook and Instagram, and can also manage the production of that content. They can also provide services such as responding to and reacting to customer messages on social media platforms. They might also offer influencer outreach to promote cross promotion and affiliate marketing. - WEB DESIGN AGENCY
Web design agencies are creative designers that create websites and pages for businesses. Web designers can handle the design, layout, and functionality of pages for new websites, redesigns, or smaller projects. Website agencies offer a variety of services, including user experience and user interface design, research, image creation, storage, web development and web hosting.
